221 Burwood Highway
+61 3 9244 6549
+61 3 9251 7083
Provider Code: 00113B (Vic)
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FACULTY OF BUSINESS & LAW SCHOOL OF MANAGEMENT AND MARKETING - DEAKIN UNIVERSITY
Learn about our teaching programs and discover our research and writing in the fields of Management, Marketing, Human Resource Management, Sport Management, Arts and Entertainment Management and Business Communications.
Studying management will give you an understanding of the latest management practices and a perspective on key issues such as change, innovation and technology, globalisation quality, and employee participation and performance. It examines management practice in specific contexts and gives you the chance to integrate your knowledge through a practical project or case study.
Marketing graduates are usually in demand because of the wide range of industries and service industries which have adopted the value-adding approach to customers that modern marketing involves. The science of marketing and its practice are closely intertwined. As a consequence, university graduates in marketing are seen as professionals who are adept at the development of relationships between buyers and sellers, and in managing these relationships in such a way that both parties profit by the exchange.
In exceeding customer expectations, modern marketing organisations satisfy and retain their customers while at the same time are more likely to improve their own profit position.